Traffic Safety Mission

Our safety mission is to continuously strive for excellence in developing and implementing measures that protect lives, promote data-driven decision-making, cultivate a safety-focused culture, and foster collaboration across disciplines that encompasses around four key pillars:

• Developing, evaluating, and deploying life-saving countermeasures through thorough research and analysis.
• Prioritizing scientific methods and data-driven decisions to enhance safety measures and ensure effectiveness and efficiency.
• Fostering a safety culture through education, training, and awareness campaigns, empowering individuals to take proactive measures.
• Advocating for an integrated, multidisciplinary approach to safety by collaborating with experts from various fields.